About us
MAP Marketing Research Ltd. is an independent company, founded and registered in Bulgaria in 1994.
Currently MAP MR provides outsourcing and online panel-supply services in the marketing research field, globally, to clients in Europe, North America and Asia-Pacific. Apart from online marketing research, we provide traditional full-service market research services in Bulgaria.
MAP MR's outsourcing services for online marketing research help clients to reduce costs, improve productivity, and gain efficiency improvements. This is done in a short turnaround time, high quality and accurate service delivery from our service center in Sofia, Bulgaria.
MAP MR is an online survey company having proprietary consumer online panel in Bulgaria with 6700 panelists. Global online research companies as well as local producers are using MAP MR's panel to reach online respondents in Bulgaria. MAP MR is presently developing online panels in other Eastern European countries to provide global online research companies with a better reach to the online population in the region.
MAP MR first introduced online market research in Bulgaria, and is the leading online research company in the country.
Professional Memberships & Affiliations
MAP MR is a member of key industry bodies and adheres to their standard code(s) of conduct. We employ members of:
- ESOMAR (The World Society for Opinion and Marketing Research) (www.esomar.org)
- BAM (Bulgarian Marketing Association) (www.bam.bg)
Philosophy and Vision
Our vision is to provide our clients with online market research outsourcing services, online data collection and data analysis solutions through an open and transparent relationship, aimed at achieving common goals and establishing long-lasting co-operation.
Our strategy is to understand the needs of the clients and help them identify the best solutions, in the perspective of an optimal cost-benefit ratio. Towards this, we offer a high technology infrastructure with cutting edge tools, strategic inputs and resources that can help you redefine and reposition yourself and make bold growth in a competitive environment