Marketing research services
MAP MR is a full service market research firm providing customized research solutions to global organizations.
We provide online marketing research solutions to our global clients across more than thirty countries where in case of need we improve the panel data collection through partners and manage the entire market research process from Sofia, Bulgaria.
We have undertaken work in the areas of brand tracking research, ad diagnostics, awareness & attitude studies, concept testing, pricing, segment analysis, conjoint-based studies, continuous studies, etc. We are also doing customer satisfaction surveys for major clients. Customer satisfaction surveys are conducted mostly on client databases - as an ad hoc or tracking study as well as for continuous feedback.
MAP MR provides these solutions by employing an integrated path from understanding the need of the client, instrument design, data collection, data processing, analysis and reporting to the final client delivery. We deploy centralized reporting solutions that provide real time access to the results and analysis of studies such as brand tracking research and customer satisfaction studies, on a centralized client portal.
We use advanced web-based techniques to capture insights from all your stakeholders – customers, employees and target consumers. Our customers, both national and global, are from a range of industries and disciplines like FMCG/CPG, financial services, technology, hospitality, consumer electronics, durables, automobiles, websites and portals and others - who have needed actionable feedback from their target customers across the globe.
We are able to deal with small ad-hoc projects as well as large multi-country tracking studies, where we manage the entire process and produce results quickly and efficiently, with maximum accuracy and security.
Outsourcing solutions
MAP MR’s outsourcing services help global marketing research organizations to reduce costs and improve productivity by outsourcing parts of their operations to our “offshore” service center in Bulgaria. Our services include:
- Survey Programming
- Global Online Data Collection
- Web based CATI
- Online and offline Data Processing and Analysis of Market Research Data
- Preparing Reports and Presentations
We are also providing innovative market research outsourcing solutions in the areas of online panel management and online survey management.
Our service bureau helps clients reduce costs by up to 80% as compared to costs in North America and Europe. With 7 years of experience behind us in the BPO area, we understand the problems of providing market research outsourcing services from an offshore delivery base. We have established strong in-house processes to ensure proper implementation. Our market research service bureau in helping the clients to reduce their project turnaround time to a significant extent and helps them standardize processes across organization. Our service bureau is successfully managing data security and we employ global standards to ensure the same. For all major market research outsourcing services we maintain documented processes and quality control manuals, to produce the results with maximum accuracy.
Survey Programming
One of the first few to adopt all widely used software for both, AZURE leads the industry in expert CATI and internet programming consistently. We offer programming for all your projects using the tool of your choice. It is almost like this with us: You name it. We have it.
Our large team of expert programmers will partner with you to ensure the highest quality programming by studying specifications and assure that you get the data outcome layout you want.
In addition to that owing to our experience and an accelerated training process, our programmers can easily be trained on other proprietary tools.
Technologies
- CATI Programming
- Web Programming
- Net-MR
- Confirm IT
- Sawtooth
- Customized CATI & CAWI
- Flash
- Java
Survey Programming Features and capabilities
Programming Logic Requirements
- Login and Password for secure access
- Generation of unique Tracking-IDs
- Open and close ended coding
- Multiple choices
- Skip patterns
- Piping Logic
- Randomization and Block rotation
- Storing De-rotated data on back-end
- Tables
- Scaling questions
- Ranking questions
- % Calculations
- Rolling back of incomplete surveys
- Completion of incomplete surveys at a later date
- Creation of custom Interactive templates
- Translation of survey into 37 different languages
Frontdesk
- Differentiation
- Multi-Lingual Support - Programming and management of surveys in more then 37 languages
- Global Coverage - 90 Countries across North America, Europe, Asia, Australia and Africa
- Servicing all the phases of the MR process - Survey Programming, Data Collection, Data Processing, Analytses, Presentation
- Across Industries - IT & Telecom, Healthcare & Pharma, FMCG/Consumer Goods, BFSI, Retail & Manufacturing, Media, Others.